ZOOM AGENDA
PRODUCTIVITY FEATURE AIMING TO SOLVE THE "THIS COULD'VE BEEN AN EMAIL" EPIDEMIC
PRODUCTIVITY FEATURE AIMING TO SOLVE THE "THIS COULD'VE BEEN AN EMAIL" EPIDEMIC
Productivity feature aiming to sole the “this could’ve been an email” epidemic
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NEW FEATURE concept
NEW FEATURE concept
Project
Project
40 hours
40 hours
Timeline
Timeline
UI/UX Designer
UI/UX Designer
Role
Role
0
OVERVIEW
Background
Zoom hit a massive popularity spike in 2020 due to the COVID-19 pandemic. Social distancing protocols and remote working created a need for a reliable, widely accessible virtual meeting space and Zoom quickly became that space.
Zoom hit a massive popularity spike in 2020 due to the COVID-19 pandemic. Social distancing protocols and remote working created a need for a reliable, widely accessible virtual meeting space and Zoom quickly became that space.
Zoom hit a massive popularity spike in 2020 due to the COVID-19 pandemic. Social distancing protocols and remote working created a need for a reliable, widely accessible virtual meeting space and Zoom quickly became that space.
Problem
Virtual meetings are a drag. They often go over time, become tangential, and are known to cause fatigue.
Virtual meetings are a drag. They often go over time, become tangential, and are known to cause fatigue.
Virtual meetings are a drag. They often go over time, become tangential, and are known to cause fatigue.
1
RESEARCH
COMPETITIVE
ANALYSIS
COMPETITIVE ANALYSIS
Most of the competitor video conferencing platforms were relatively standard. I saw huge opportunities in a newer player in the space, Butter. Butter felt fresh, experimental, and utilized a ton of additional native features to make the online meeting experience more engaging.
Most of the competitor video conferencing platforms were relatively standard. I saw huge opportunities in a newer player in the space, Butter. Butter felt fresh, experimental, and utilized a ton of additional native features to make the online meeting experience more engaging.
GOOGLE MEET
PROS
Works from a browser
Free add-ons in Google’s app store
Compatibility with Google calendar, Gmail, IOS, and Android
Private attendee list
Sessions can be stored in Google Drive
CONS
No native recording feature
No native agenda setting feature
Limitations for non-host participants
BUTTER
PROS
Works from a browser
Talking queue
Native agenda planning
Interactive flashcards
Toolbox that preloads links
Direct integration with 3rd parties
Customizable waiting rooms
Collaborative note taking
CONS
Only one price plan offered
No calendar planning/booking meetings capabilities
WEBEX
PROS
Works from a browser
Customization of control panel-
Can share direct files without screen sharing
Native sharable note taking
Switch between devices during meetings
CONS
No native agenda setting feature
More expensive than competitors
Outdated UI/usability
TEAMS
PROS
Works from a browser
Compatibility with Office365
Different channels for different teams where you can add files
Backed up files
Customizable efficiency bots
CONS
No native recording feature
Takes up a ton of storage
Other applications might lag when Teams is in use
GOOGLE MEET
PROS
Works from a browser
Free add-ons in Google’s app store
Compatibility with Google calendar, Gmail, IOS, and Android
Private attendee list
Sessions can be stored in Google Drive
CONS
No native recording feature
No native agenda setting feature
Limitations for non-host participants
bUTTER
PROS
Works from a browser
Talking queue
Native active agenda planning and time boxing
Interactive flashcards
Toolbox that preloads links
Direct integration with 3rd parties
Customizable waiting rooms
Collaborative note taking
CONS
Only one price plan offered
No calendar planning/booking meetings capabilities
WEBEX
PROS
Works from a browser
Customization of control panel-
Can share direct files without screen sharing
Native sharable note taking
Switch between devices during meetings
CONS
No native agenda setting feature
More expensive than competitors
Outdated UI/usability
teams
PROS
Works from a browser
Compatibility with Office365
Different channels for different teams where you can add files
Backed up files
Customizable efficiency bots
CONS
No native recording feature
Takes up a ton of storage
Other applications might lag when Teams is in use
USER INTERVIEW OBJECTIVES
What role does productivity plays in people’s lives?
How does meeting with others correlate to increased productivity?
How do virtual meetings compare to in-person meetings?
What is the step-by-step process of preparing for and attending a meeting?
How do participants share and communicate with others during meetings?
What are paint points for participants when meeting virtually?
What role does agenda-setting play in productivity-related meetings?
What role does productivity plays in people’s lives?
How does meeting with others correlate to increased productivity?
How do virtual meetings compare to in-person meetings?
What is the step-by-step process of preparing for and attending a meeting?
How do participants share and communicate with others during meetings?
What are paint points for participants when meeting virtually?
What role does agenda-setting play in productivity-related meetings?
6
Participants
Participants
22-50
22-50
Ages
Ages
Remote
Remote
Location
Location
FINDINGS
Oftentimes "organized meetings" are far from organized with no clear agenda or purpose
If there is an agenda typically it's shown at the beginning of the meeting and often disregarded
Zoom meetings typically bolster low participant engagement and restrict participants from speaking up during meetings
Oftentimes "organized meetings" are far from organized with no clear agenda or purpose
If there is an agenda typically it's shown at the beginning of the meeting and often disregarded
Zoom meetings typically bolster low participant engagement and restrict participants from speaking up during meetings
It’s one thing to have a roadmap in your head, but it’s a whole other thing when you have to frame it for other people.
It’s one thing to have a roadmap in your head, but it’s a whole other thing when you have to frame it for other people.
It’s one thing to have a roadmap in your head, but it’s a whole other thing when you have to frame it for other people.
It’s normally welcome screen, name of the meeting, and then boom agenda, and that’s the last time you see it.... it kind of felt like an empty promise.
It’s normally welcome screen, name of the meeting, and then boom agenda, and that’s the last time you see it.... it kind of felt like an empty promise.
It’s normally welcome screen, name of the meeting, and then boom agenda, and that’s the last time you see it.... it kind of felt like an empty promise.
2
DEFINE
USER PERSONAS
The research displayed a “cause and effect” between facilitators hosting disorganized meetings and participants not engaging during disorganized meetings. In order to create a more user-centric experience for both groups it helped to contextualize the primary audiences and level set their expectations and current pains.
The research displayed a “cause and effect” between facilitators hosting disorganized meetings and participants not engaging during disorganized meetings. In order to create a more user-centric experience for both groups it helped to contextualize the primary audiences and level set their expectations and current pains.
The research displayed a “cause and effect” between facilitators hosting disorganized meetings and participants not engaging during disorganized meetings. In order to create a more user-centric experience for both groups it helped to contextualize the primary audiences and level set their expectations and current pains.
CRAZY EIGHTS BRAINSTORMING
Crazy Eights is an rapid fire brainstorming exercise to get the creative juices flowing in the early stages of the design cycle. I had eight minutes to create eight concepts to help me step out of the expectation that every idea I had must be immediately perfect.
Crazy Eights is an rapid fire brainstorming exercise to get the creative juices flowing in the early stages of the design cycle. I had eight minutes to create eight concepts to help me step out of the expectation that every idea I had must be immediately perfect.
Crazy Eights is an rapid fire brainstorming exercise to get the creative juices flowing in the early stages of the design cycle. I had eight minutes to create eight concepts to help me step out of the expectation that every idea I had must be immediately perfect.
FEATURE FLOW
With the primary audience being busy, working professionals I aimed to make the flow as intuitive as possible with Zoom’s current flow so users wouldn’t have to waste time trying to learn an entirely new tool and could get to their meeting in minutes.
With the primary audience being busy, working professionals I aimed to make the flow as intuitive as possible with Zoom’s current flow so users wouldn’t have to waste time trying to learn an entirely new tool and could get to their meeting in minutes.
With the primary audience being busy, working professionals I aimed to make the flow as intuitive as possible with Zoom’s current flow so users wouldn’t have to waste time trying to learn an entirely new tool and could get to their meeting in minutes.
3
DESIGN
→ SKETCH
→ WIREFRAME
→ PROTOTYPE
The more significant iterations occurred between the early ideation sketch stage to the wireframe stage. After defining key tasks within the feature I began to dive deeper into eliminating unnecessary steps for users to complete those tasks. I also wanted to ensure the platform wouldn’t distract users from the content of the meeting, but rather give them the agency to engage more.
The more significant iterations occurred between the early ideation sketch stage to the wireframe stage. After defining key tasks within the feature I began to dive deeper into eliminating unnecessary steps for users to complete those tasks. I also wanted to ensure the platform wouldn’t distract users from the content of the meeting, but rather give them the agency to engage more.
The more significant iterations occurred between the early ideation sketch stage to the wireframe stage. After defining key tasks within the feature I began to dive deeper into eliminating unnecessary steps for users to complete those tasks. I also wanted to ensure the platform wouldn’t distract users from the content of the meeting, but rather give them the agency to engage more.
4
TEST
USABILITY TESTING
The high-fidelity wireframes allowed me to create a more accurate product prototype where I could conduct usability tests with participants and identify what was working well and what could be improved. I measured success on participants ability to complete the following tasks:
1. Create agenda
2. Pass the hot potato
3. Add and remove an agenda item during a meeting
4. Navigating participant view
The high-fidelity wireframes allowed me to create a more accurate product prototype where I could conduct usability tests with participants and identify what was working well and what could be improved. I measured success on participants ability to complete the following tasks:
1. Create agenda
2. Pass the hot potato
3. Add and remove an agenda item during a meeting
4. Navigating participant view
The high-fidelity wireframes allowed me to create a more accurate product prototype where I could conduct usability tests with participants and identify what was working well and what could be improved. I measured success on participants ability to complete the following tasks:
1. Create agenda
2. Pass the hot potato
3. Add and remove an agenda item during a meeting
4. Navigating participant view
5
5
Participants
Participants
21-59
21-59
Ages
Ages
Remote
Remote
Location
Location
RESULTS
Although the prototype passed based on the success metrics in place, I received insightful feedback from usability participants that encouraged me to implement some changes.
Although the prototype passed based on the success metrics in place, I received insightful feedback from usability participants that encouraged me to implement some changes.
Although the prototype passed based on the success metrics in place, I received insightful feedback from usability participants that encouraged me to implement some changes.
ITERATIONS
ESTABLISHED HOT POTATO FEATURE
ESTABLISHED HOT POTATO FEATURE
Participants were confused by the “random” option and didn’t understand how you could create a hot potato session. I decided to establish this feature more and include a way for certain people to be left out of the hot potato “circle” which another participant recommended.
Participants were confused by the “random” option and didn’t understand how you could create a hot potato session. I decided to establish this feature more and include a way for certain people to be left out of the hot potato “circle” which another participant recommended.
Participants were confused by the “random” option and didn’t understand how you could create a hot potato session. I decided to establish this feature more and include a way for certain people to be left out of the hot potato “circle” which another participant recommended.
ADVANCED AGENDA OPTIONS
ADVANCED AGENDA OPTIONS
A few participants asked who be navigating through the agenda items. They felt like it may be a good idea to have an automatic option so the facilitator doesn’t have to click through each item. This also provided a way for facilitators to give or remove participant control of the agenda.
A few participants asked who be navigating through the agenda items. They felt like it may be a good idea to have an automatic option so the facilitator doesn’t have to click through each item. This also provided a way for facilitators to give or remove participant control of the agenda.
A few participants asked who be navigating through the agenda items. They felt like it may be a good idea to have an automatic option so the facilitator doesn’t have to click through each item. This also provided a way for facilitators to give or remove participant control of the agenda.
FINAL PRODUCT
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5
REFLECT
Overall this project challenged me to think outside the box and consider healthier ways for people to interact with dating apps. I see a ton of room for growth and expansion within this app. I believe that post-pandemic, people are craving human connection now more than ever. The app’s connection to real-world events could spawn partnerships/sponsorships with bars, college campuses, festivals, and different venues nationwide.
If I had more time I’d like to:
Design more error states and different paths
Partner with a developer to create a beta version of the app with more accurate animations and functionality
Overall this project challenged me to think outside the box and consider healthier ways for people to interact with dating apps. I see a ton of room for growth and expansion within this app. I believe that post-pandemic, people are craving human connection now more than ever. The app’s connection to real-world events could spawn partnerships/sponsorships with bars, college campuses, festivals, and different venues nationwide.
If I had more time I’d like to:
Design more error states and different paths
Partner with a developer to create a beta version of the app with more accurate animations and functionality
Overall this project challenged me to think outside the box and consider healthier ways for people to interact with dating apps. I see a ton of room for growth and expansion within this app. I believe that post-pandemic, people are craving human connection now more than ever. The app’s connection to real-world events could spawn partnerships/sponsorships with bars, college campuses, festivals, and different venues nationwide.
If I had more time I’d like to:
Design more error states and different paths
Partner with a developer to create a beta version of the app with more accurate animations and functionality
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